MAKE YOUR LABEL × AYRA AYRA's speaking orb · new version · she runs the showroom

Explained like you’re new

The new orb works like Siri: living colour inside dark glass that moves with her voice, and a light that rings the screen while she's with you. Tap the orb, or let AYRA run the showroom. She moves the live page to each scene as she speaks, highlights what she means, flips the switch, asks your label's name and shows your plan. After your label name and first piece, three quick taps tell her how you build: where you push, where you stall, what you keep and what you hand to MakeYourLabel. Your label assembles on screen as you answer. Then she shows you her real work: six minutes from our own label's back office, replayed with the orb following every state. Then she transfers you, live, to the person who'd make it: a room opens, a designer claims it from her console, AYRA stays on, and the designer shares a Sötbella piece and sends the $99 wallet while you talk. Then the morning after: her 07:30 line and AYRA's back office, with one approval that waits for her word. Then the twelve weeks: MakeYourLabel's loop, design three, validate with real samples and creatives, scale the one that wins, run on her behalf. Switch scenarios to see the page drop mid-room (the call moves to her phone) or no one free (a callback she chose, dialled on time). Turn on "No mic? Type" to answer in text and use your own label name.

MAKE YOUR LABEL × AYRA
Launch your label.
We build it.
AYRA runs it.
Fashion entrepreneurship — accessible to all
Founding cohort · 100 slots
Film · Sötbella · our own label, made by this team
WHAT WE DO
You have the idea. We make the brand.
Your drawing or photo becomes real clothes with your name on the label — made, photographed, sold online, and run day to day. You don’t need to know how any of it is made.
a hoodiea dressa matching setstreetwearsomething else
WHAT IT NORMALLY TAKES
Why can’t I just go to a factory?
A FACTORY500 PIECESA DRAWING OF EVERY MEASUREMENTAN AD AGENCYMONEY FOR ADS
A factory won’t talk to you without a technical drawing, and usually wants hundreds of pieces. Then you’d need photos, a shop, ads, and someone to run it all. That’s where most first brands stop.
HOW WE DO IT · THREE STEPS
1Designour team draws your piece and puts one in your hands · 4 weeks
2Testwe make about thirty, show them to real people, and see what sells
3Growwe make more of what sold · AYRA runs the shop, the ads, the money
No guessing with your savings. You find out with thirty pieces, not five hundred.
runs your adswatches every orderguards your moneyremembers everything
WHY THIS IS DIFFERENT
Test before you make.
Thirty pieces, not five hundredyou don’t lose your savings on clothes nobody bought
One roofdesign · samples · production · photos · shop · ads
Nobody to hireAYRA runs it
ProofSötbella · our own brand · made by this team
SötbellaPROOF OF OUR WORK
Sötbella. Our first label.Socialwear · built and run by AYRA
Not a chatbot. The one who runs it.
Every day: the ads, the orders, the customers. Every morning, one line from her on what sold and what's next.
Your brand, run for you — every day.
WHAT $99 GETS YOU
$99credited straight back on your first order
1Your free call with the design teamfirst
2The design team on your sketch
3The technical drawing a factory needs
4Your first sample, in your handsfour weeks
YOUR NEXT FIVE STEPS
1Your free call with the design teamunlocks the moment you start
2They draw your piece
3You hold your samplefour weeks
4About thirty go out to real peopleAYRA runs the test
5We make more of what soldAYRA runs the brand
Start my brand — $99, credited back
Not yet
AYRAIDLE

Tell me the label you've been picturing.

idle
The orb · live

Idle. A slow breath every 4.2 seconds, the same rhythm as Aatman's orb.

State
Colour
AYRA runs the showroom · each line and the tool she calls
    AYRA · back officeSötbella · Sat 19 Sep 2026 · 14:07 IST · names and ad ids removed0:00 / 6:08 real
    0/7live reads
    0/18held at the gate
    0ads created
    ₹0spent
    32 saved moments: 3 from the founder, 3 from AYRA, 26 tool calls (19 ms to 4.7 s each). AYRA's long answers are condensed; names, handles and ad ids removed. Replayed faster than real time.
    No team · every function a label needs, and who runs it
    Idea, taste, the pick of threefounder
    Tech packs, sourcing, samples, productiondesign team
    Creatives: photography, video, hooksAYRA · reviews, builds paused
    Creators and seedingAYRA
    Ads and audiencesAYRA · her word to spend
    Store, orders, deliveryAYRA
    Cash, booked vs collectedAYRA · never moves it
    Returns and fitAYRA
    Customers coming backAYRA · her word to launch
    The next round's briefAYRA
    What AYRA does today · from the capability index on ayra.co
    Speaks the moment they landand drives the page while talking: a showroom, not a brochure.
    Assembles their plan on screenas facts land in conversation, and takes the payment in-session.
    Audits the whole accountbefore any decision; finds spend burning outside the active structure.
    Decides on collected cash, correcting platform revenue for over-claiming and delivery failures.
    Builds campaigns by voice; everything lands paused, nothing spends without the owner's word.
    Turns every sale into better ads: each payment feeds the seed audience and the conversion signal.
    The design team's console · Satya's room, MakeYourLabel's people
    Meera · design teamMakeYourLabel desk · room + dialer · MYL_ROOM_MODE=live
    AvailableOffline
    Warm founders
    Online and available. A visitor is on the page with AYRA.
    What AYRA heard
    Label
    —
    First piece
    —
    Heard
    —
    Proof to show · Sötbella
    Strapless sequin mini dressGreen one-shoulder evening gownPorcelain Bloom co-ord set
    events appear here
    StateWhenHow it movesWhat drives itThe screen
    IdleWaiting, or minimisedColours drift slowly; one breath every 4.2 sA clock, no audioNo edge light; caption invites a tap
    ListeningHer mic is open (or she's typing)Brighter, wider; a green thread joins the coloursHer voice level (typing pulses per key)Edge light on, soft
    ThinkingBetween her words and AYRA's answerColours swirl faster, the whole orb turnsA steady shimmer, under 1.5 sEdge light on, turning
    SpeakingAYRA talksPulses with each word; 1.5 s breath underneathAYRA's voice level, word by wordEdge light brightens with her voice; captions word by word
    Problems she'll face after launch · what Sötbella AYRA sees every week, running a real label
    The problemWhat AYRA does on her behalfWaits for her word
    Meta claims more sales than she gets. At Sötbella the platform over-claims by about half.
    Re-scores every ad on real orders and delivery; judges on cash collected.
    Any budget move.
    Returns that cost twice. Fit and size send pieces back, with shipping both ways.
    Returns by reason and size; grades the next run from them.
    Rule changes.
    Booked isn't collected. A dashboard number and the bank disagree.
    Daily: kept + delivered = collected; in flight; lost. Never shows a number it can't read.
    Never moves money.
    The ad that worked costs double now. At Sötbella 147 ads produced 12 winners.
    Fatigue watch; refresh before killing; new builds land paused.
    Every scale, pause or kill.
    Bags fill, nobody finishes paying. Checkout drops below her own normal.
    Scores checkout against her own history, proposes one fix.
    Any site change.
    Every sale costs an ad. At Sötbella most revenue comes from people who already bought.
    Remembers fit and occasion; offers a journey to past buyers.
    Every journey launch.
    Spec · the founder feature, designed with Satya AYRA (5 Oct), adapted

    What it is

    • "How you build": a card about her, built from her own three answers (how she starts, what she stalls on, how she sells). The card says so: "This is what you told me, arranged. You decide if it's true."
    • Placement: after label name, first piece and moment; before the plan card. Optional: Skip to my plan costs nothing. Same plan card, same room, same $99.
    • Satya AYRA's design used a birth date and time with her engine behind it. This version keeps her placement, rules and brand plan but takes the answers from the founder instead of birth data, so nothing on screen claims to know her before she speaks. Her rating of her own design, 6/10 → 8.5, is not carried over; this version is unrated.
    • Language rules (hers): pattern, pace, strength, where you stall, "built to". Never a promise about the label's success. Mirror, not authority.

    Brand plan rules (hers)

    • Use case decides what (category, market, ticket). How she builds decides how.
    • Palette: the piece sets the family; where she stalls sets the contrast (too many ideas → one hero colour, high contrast; admin or being seen → restrained).
    • First drop: too many ideas → three pieces, one hero; stalls on admin → five, because she under-ships.
    • Cadence: starts fast → drops when ready, MakeYourLabel holds the gate; circles first → a fixed calendar.
    • Channel: sells face to face → trunk show and the live room; through story → one platform, on camera; quietly → site and email.
    • Hand to MakeYourLabel: what she stalls on. She owns what she's strong at.

    Where it personalises

    • Designer's first line in the room: her strength only. The designer sees a one-line handoff ("decides slowly, commits hard: show one direction"), never the card.
    • The $99 moment: a circler also gets "Hold this for 24 hours, same price". No pressure copy.
    • 07:30 line: one sentence against what she stalls on.
    • Back office: AYRA flags the stall pattern (a fourth fabric swap) to the designer, not to her.
    • Week-3 gate question is her stall: "Did you keep it to the hero?"

    Data, events, test

    { "answers": {"start":"circle","stall":"admin","sell":"face"},
  "card": {"strength":"…","stall":"…","decides":"…","pace":"…",
           "own":"…","hand":"…","sells":"…"},
  "plan": {"drop":"five pieces","cadence":"every 8 weeks",
           "channel":"trunk show + live room","contrast":"restrained"},
  "handoff":"decides slowly, commits hard; one direction",
  "hold_24h": true }
    • Stored: answers and card on her MakeYourLabel account; deletable in one tap; designers get the handoff line only.
    • Events: build_offered · opened · skipped · completed · card_confirmed{yes|not_quite} · plan_card_viewed · room_entered · wallet_99_paid · hold_24h · day7_active · week3_gate_passed.
    • The one A/B: card offered vs straight to the plan. Judge plan card → $99 paid and the week-3 gate, at 200 plan cards per arm.
    • Kill rules: opened under 35% → it's friction, move it after payment · $99 conversion 15% below the other arm → same · "That's me" under 70% at 50 answers → drop the card, keep the plan rules.
    How she runs the showroom

    Real tools, already in the live agent

    • navigate_to(scene) moves the page to top, wall, loop, solution, ayra or book while she talks. New: proof.
    • highlight_booking and show_booking_form light up the consult and the wallet.
    • New: transfer_to_designer opens a live room with Satya's handoff: the room is reserved first, a designer claims it from her console, and AYRA stays seated. start_onboarding sends the $99 wallet from the room; check_payment_status confirms it. book_consultation is now only the fallback when no one is free.
    • New: replay_session replays a saved back-office session (every moment is saved as it happens) so a visitor sees the real work; show_build_card and show_brand put her card and her assembling label on the page; show_plan_card puts her plan there, inside the conversation.
    Rules the orb keeps

    From the ratings and the funnel

    • No mic is not a dead end. "No mic? Type" keeps the same conversation (MakeYourLabel AYRA's P0).
    • Captions always play, so a muted phone or a blocked voice still gets the whole showroom.
    • A person first, wallet second for a first-timer: the live room comes before the $99 (Sötbella AYRA, rating 4 at the close).
    • Live join needs a rota showing someone online (MakeYourLabel AYRA's veto 1). Otherwise the 45-second miss leads to a named slot, never "someone will call you".
    • Her label name comes back first, then one question at a time.
    • Reduced motion slows the light and turns off smooth scrolling.
    Build notes

    What it takes to ship

    • The orb is one small canvas: five soft colour blobs, blurred and blended, clipped to a circle. No library.
    • In production its level comes from the voice stream (ElevenLabs output and input volume), as the live page does today.
    • The edge light is CSS only: a turning colour ring masked to the screen edge.
    • Self-host the voice SDK first, so ad blockers can't stop her starting.